Introducing the Poppies x Crunch Fish Fillet Sandwich

Two beloved Soho neighbours combine seventy years of chip-shop know-how with sandwich mastery for a limited-edition creation that’s already got the street talking.

Poppies, London’s much-loved chippy with its retro charm and generations of frying expertise, today announced a collaboration with fellow Soho institution Crunch, the sandwich shop renowned for its buttery masterpieces. Together, they’re launching The Poppies Crunch, a fish fillet sandwich built to prove that two of the best things on Old Compton Street are even better together.

The sandwich brings together Poppies’ signature fresh haddock fillet, battered using their trademark recipe, layered onto Crunch’s infamous lightly toasted signature bread with tartare sauce, pickled onions, minted mushy peas, a squeeze of lemon and a sprinkle of scraps for extra crunch. It’s a proper marriage of chip-shop soul and sandwich-counter precision – crunchy, flaky, and impossible to eat tidily, which is exactly the point.

Poppies and Crunch have always had a lot in common, we both care about our craft, and we’re both pretty obsessive about the details,” said Tony from Poppies. “For us, the fish is the star. We start with fresh haddock, fillet it ourselves and fry it to order in our signature batter. Crunch knows exactly how to take great ingredients and turn them into something iconic that you can’t stop eating, so putting our fish into one of their sandwiches just made sense.

We wanted this to feel like a proper meeting of two Soho favourites, rather than just putting fish and chips in a sandwich and calling it a day,” said Sacha from Crunch. “Poppies have this incredible heritage and a real respect for the craft of traditional fish & chips, while we’re slightly obsessed with what happens between two pieces of bread. The fun was figuring out how those two worlds could work together getting the richness, acidity, crunch and freshness in the right places. After a few very serious rounds of eating sandwiches, we think we’ve got it. It’s messy, indulgent and completely Soho.

What makes it worth queuing for:

  • Two Soho institutions, one sandwich. A genuine collaboration between neighbours who’ve long admired each other’s craft.
  • Fresh fillets of haddock, battered and fried to order, not held under a lamp, so it’s still audibly crisp by the time it hits the bread.
  • A sandwich built by people who obsess over bread. Crunch’s signature bread is baked in-house daily and toasted lightly before sandwich assembly adding the perfect warm bite before giving way to the goods inside.
  • Homemade tartare sauce adds a creamy sweetness and extra indulgence.
  • Minted mushy peas and tangy pickled onions, the classic chip-shop double act, add a bright, sharp contrast to the batter.
  • Finished with scraps for extra crunch. A scattering of crispy batter bits on top, because the best chip-shop bonus deserves a place in the sandwich too.
  • Served with a generous helping of chunky chips as is only right.

The details:

The Poppies Crunch sandwich will be available from Poppies Soho (6–8 Old Compton Street), from Monday 14th September for one month, priced £14 without chips and £16 with chips. Available for dine-in or takeaway.

Poppies launches new takeout meal deals

What’s the next best thing to dine-in fish & chips? Why, takeout fish & chips, of course. While our retro diners are absolutely worthy of a sit-down occasion, we get it, sometimes there just isn’t the time. That’s why we at Poppies are delighted to launch our new takeaway deals, so you can enjoy delicious fish and chips on the run, at home, in the office, and if the weather’s on side, out in the park.

What’s the deal?

We’re now offering a bargain £8 meal deal on three of our most popular combos, each served on a bed of chunky chips in an easy-to-carry-and-nibble-on cone. The three meal deal options are: classic fish bites & chips, homemade fishcake & chips, and sausage & chips.

How long will the takeout deal run?

The deal’s on now and will continue all summer for you to grab and go whenever you’re in London.

Will the rest of Poppies’ menu be available to takeout?

Absolutely! You can take away anything from our menu, including our scampi & chips, rotisserie chicken, and jellied eels. You can even get tubs of our nostalgic Mister Twist soft serve ice cream to go too.

Will the other menu items be offered as part of a deal?

Oh you cheeky sausage! Just the three combos will be £8 as part of our takeaway deal, while the rest of Poppies menu will remain the same price. But come on; £12.50 for a steak pie and chips is a bargain. Treat yourself!

Fine! Where can I come to pick up the meal deal (and the rest)?

You’ll find Poppies Fish & Chips in four locations across London. We’re in Notting Hill on Portobello Road, Spitalfields next to the Spitalfields Market, Soho and Camden.

What exactly is Scampi and Chips? Poppies explains…

Scampi and chips go together like…fish and chips. This beloved British classic can be found on chippie menus all over the UK, giving customers an alternative battered seafood option, one with a very juicy bite. It’s nostalgic – always a favourite to nibble on by the seaside, but equally popular in the cities, and of course, we’ve got them wholetail at all four Poppies locations across London. Ever wondered how they came to be? Here’s the lowdown on scampi and chips.

A Guide to Scampi and Chips

What is scampi?

Scampi is the tail meat of a langoustine, a highly prized crustacean harvested from the waters around the British Isles. The wholetail scampi is the best part and what you’ll find served at Poppies Fish & Chips.

Where did it originate?

Scampi originated in Italy, however, the Italians sautéed the langoustines in olive oil, garlic, and herbs. British chefs later took the Italian scampi, but instead breaded and deep-fried them, resulting in the scampi we know today.

How is it prepared?

Here at Poppies Fish & Chips, our langoustines are sustainably caught, with the shells removed to extract the whole tail meat. We then coat the raw tails in our signature batter, before flash frying until the coat is crisp and golden.

What can you eat scampi with?

Since the 1970s, the go-to side dish with scampi in British pubs and chippies has always been chips, but these days customers often switch out the staple with a variety of sides. Scampi pairs perfectly fine with salads, roast veggies, pasta, and even garlic bread.

Where is the best place to try Scampi and Chips?

The best place for scampi and chips has gotta be Poppies Fish & Chips. We select only premium quality wholetail langoustines, and cook them in a heavenly golden batter. The result is crisp, juicy scampi served alongside our famous twice-cooked chunky chips. Come judge for yourself…you won’t be disappointed! Poppies has four locations in London: Spitalfields, Soho, Camden and Notting Hill.

Book your table

Book a table at Poppies Fish & Chips to try our scampi and chips for yourself.

Book a table

The Best Summer Activities in London For Kids

School’s out for summer, and London’s about to become one gigantic playground. The capital is ideal for family days out, thanks to the huge array of parks to play in, stores for treats, dazzling West End shows, and of course, grub that you all will love (fish and chips, anyone?). We’ve plucked all the best things to do in the capital this summer, so that instead of being hot and bothered, you’re all hot and having fun. Here’s how…

1. Picnic at one of London’s royal parks and gardens

    There are eight official royal parks in London, all free to enter and beautifully maintained, making for the perfect spaces for picnics and fun under the sun. They include the huge Hyde Park (don’t miss the free British Summer Time Open House); Regent’s Park, which is home to the London Zoo; and St James Park, where the resident pelicans have hatched their first chicks in 360 years! Pack a picnic, or better still, grab a Poppies Camden or Soho takeaway deal nearby to enjoy out on the grass.

    2. Jump into a game show with The Crystal Maze Experience

    Millennial parents – hands up if you remember the 90s game show, the Crystal Maze? Now you and the family (aged 9 and above) can partake as contestants, in the giant venue right on Shaftesbury Avenue. Your team will each take turns in 2 to 3 minute challenges, categorised as mental, physical, skill, and mystery, and then all together play in the finale: the iconic Crystal Dome. Don’t miss Poppies Soho round the corner for a pre or post game meal.

    3. Explore the Buckingham Palace State Rooms

    Every summer, the world’s most famous home is open to the public. You and your little Princes and Princess can enter magnificent State Rooms this year from 9th July to 27th September. Highlights include a Throne Room, a Ballroom, and a verdant Palace Garden. When inside, be sure to tell the kids to look up, as most of the State Rooms have gilded and intricately decorated ceilings worth admiring.

    4. Discover the museums of South Kensington

    An excellent budget family day out, there is something for everyone when it comes to discovery in South Kensington. The National History Museum offers a trove of dinosaur skeletons and interactive nature exhibits; the Victoria and Albert Museum will impress budding fashionistas with iconic dresses and historic corsets in the fashion galleries; and kids will love learning about Stephenson’s Rocket and the Apollo 20 command module at Science Museum. These three mammoth museums are each just steps apart.

    5. Have a family feast at Poppies Fish and Chips

    Who doesn’t love fish and chips? At Poppies, we cook the classics in traditional style, with top quality, fresh ingredients. Each of our four venues – Portobello Road, Spitalfields, Camden, and Soho – is outfitted in retro style, taking you back to the golden years of British grub. As it’s summer, we’ve partnered with Mister Twist, so you can cool down with a proper nostalgic British soft serve ice cream after the meal.

    6. Celebrate the 15th birthday of Matilda The Musical

    It’s hard to believe that Matilda The Musical turns 15 this year, but indeed the adaptation of Roald Dahl’s classic book has been wowing audiences and scooping awards since October 2011. If you or the kids haven’t seen it, make it the summer holiday extravaganza. The brilliant musical tells the story of an extraordinary little girl with quiet powers, standing up to her family and a terrifying (but hilarious) headmistress, Miss Trunchbull. Trust us, there are jokes in it for big kids, too.

    7. Hop aboard the Cutty Sark

    The little ones will love learning aboard London’s historic clipper ship, the Cutty Sark, permanently dry-docked in charming Greenwich. Originally constructed for the China tea trade, this was one of the fastest sailing ships of the era. Children can follow the trails, wander through the cabins, and learn all about the cargo that was carried back in the 19th century. When you’re done, sit down with a sumptuous afternoon tea beneath the ship’s copper hull.

    8. Sit down with a summer blockbuster at London’s cosiest cinema

    Finally, after all that physical activity, why don’t we all sit down? Portobello Road’s Electric Cinema is one of London’s most luxurious cinemas, with plush leather armchairs and back-row sofas, plus waiters who bring drinks directly to your seats. There’s no better way to see summer 2026 blockbusters like Spider-Man: Brand New Day and Minions & Monsters. If your kids are under two, you can also come for Parent and Baby Mondays when films are played on lower volume with subtitles, so toddlers can be as loud as they want without getting told off.

    Book your table

    Be sure to book a table at Poppies Fish & Chips for the perfect end to your day out in London.

    Book a table

    Mister Twist Soft Serve Has Landed at Poppies

    Right in time for the summer, we’ve got a refreshing new treat lined up for you: Mister Twist’s famous soft serve…in a tub!

    After a hearty fish and chip meal at one of our four Poppies locations – Soho, Spitalfields, Portobello and Camden – guests now have the opportunity to enjoy a nostalgic soft serve ice cream, without the effort of chasing down an ice cream van. Our collaboration with Mister Twist brings four fantastic flavours directly to the table.

    There’s the Classic 99, a velvety vanilla soft serve with chunks of flake; the Chocolate Nut Sundae swirled with chopped nuts, chocolate sauce, and whipped cream; the Lemon Ice & Strawberry Ripple, a dairy-free fruity twist; and the Raspberry Ripple Screwball, drizzled with raspberry sauce and a chocolate ball hidden at the bottom.

    All of Mister Twist’s (dairy) soft serves are made with premium organic milk sourced from British dairy farms, because, like us at Poppies, it’s all about quality and keeping it British. We’ve been supporting local farmers for generations, using only fresh fish from waters around our fair Isles delivered daily to our fishmongers, and premium potatoes grown on farms in the fertile Fens of Cambridgeshire for our chips. From starter to dessert, this is proper quality you can taste.

    So be sure to save a little room for some sweet, sweet goodness this summer. We’ve got enough Mister Twist for you all!

    Book your table

    Be sure to book a table at Poppies Fish & Chips for your next London visit and tuck into Mister Twist’s soft serve.

    Book a table

    Introducing the Sir Geoff Hurst Hat-trick Special!

    In honour of England football legend Sir Geoff Hurst, we’ve launched a hat-trick special – just in time for the World Cup 2026 kick off!

    This summer, enjoy the Sir Geoff Hurst Hat-trick Special at Poppies: haddock and chips, mushy peas and a beer or soft drink for £19.66.

    England football legend Sir Geoff Hurst, who scored an incredible hat-trick for England in the 1966 World Cup winning final, says it really is time to support your chippy! This follows a study from Poppies Fish & Chips, which found that only a quarter of England footie fans would choose fish and chips as their top food choice against the likes of hotdogs and pizzas when watching international matches. Sir Geoff said:

    When it comes to watching England, fish & chips should be as much part of the matchday ritual as singing Three Lions. I was shocked when I heard how few fans are choosing fish & chips – how can you cheer on England with a slice of pizza in your hand?! This could be the reason why England hasn’t won in the last 60 years!

    With all the wonderful rituals fans have, it seems far more likely that eating England’s most iconic dish will spur the team on to victory than wearing lucky pants! If we want to recreate that winning spirit, we need to get behind our national dish as well as our national team.

    Don’t miss a trick this summer. It’s time to support your team and back your chippy in this World Cup! Tuck into a Poppies Hat-trick Special in honour of Sir Geoff Hurst for your next matchday meal! 

    Book your table

    Book a table at Poppies Fish & Chips during the 2026 World Cup.

    Book a table

    Footie hero Sir Geoff Hurst urges England fans to make a matchday meal swap for good luck

    Show your support for England this World Cup and tuck in to fish & chips for your matchday meal.

    As the anticipation heats up for the 2026 World Cup, we’ve been comparing the nation’s support for the England squad with its support for our ultimate traditional English dish. 

    A new study from Poppies Fish & Chips has revealed the top foods chosen by England footie fans when watching international matches and the lack of patriotism might spell bad news for the Three Lions this summer! Three quarters (72%) of those polled opted for a pizza, burger, hot dog or snack instead of England’s most iconic and patriotic dish of fish and chips.

    At the same time, the poll showed 58% believe in luck and do all sorts of things to get good luck or avoid bad luck e.g. knock on wood, salute a magpie or throw spilled salt over their left shoulder. And almost half (45%) of the nation’s footie fans have specific matchday rituals they do religiously to bring their team good luck e.g. wearing lucky pants, kissing the team badge, or sitting in the same spot when watching a game.

    England football hero Sir Geoff Hurst, who scored an incredible hat-trick for England in the 1966 World Cup winning final, says the nation is missing a trick with their food choices and possibly even jinxing England’s chances. This National Fish & Chip Day, he’s calling on fans to make a simple matchday swap:

    When it comes to watching England, fish & chips should be as much part of the matchday ritual as singing Three Lions. I was shocked when I heard how few fans are choosing fish & chips – how can you cheer on England with a slice of pizza in your hand?! This could be the reason why England hasn’t won in the last 60 years!

    Back in 1966, the fervour of fan support created a palpable feeling that Sir Geoff said buoyed the team on to their historic victory. Now, 60 years on, he’s urging fans to start the same wave of patriotic pride:

    With all the wonderful rituals fans have, it seems far more likely that eating England’s most iconic dish will spur the team on to victory than wearing lucky pants! If we want to recreate that winning spirit, we need to get behind our national dish as well as our national team.

    Back your team, support your chippy! 

    This simple matchday switch could make a big difference for England and also for hard up chippies across the country. Surging oil, energy and fish prices alongside reduced demand has led to around 500 chippies closing every year with only around 9,000 left in total.

    Fish & chips have been part of our national identity for generations and chippies are often the cornerstones of our villages and towns. We need to support them if we don’t want to lose them and what better time to do that then when cheering on England.

    Speaking of which, isn’t it time you got booked in?

    Book your table

    Book a table at Poppies Fish & Chips for your next matchday meal!

    Book a table

    What makes Poppies chips so good?

    What makes the perfect chip? Golden and crispy on the outside. Light and fluffy on the inside. And made from potatoes grown right here in the UK 🇬🇧

    We are proud to work with trusted British farmers like Pete Legge to bring you chips that truly stand out. On his 5,000-acre farm in the Norfolk–Cambridgeshire fens, Pete grows exceptional potatoes in rich, fertile soil perfect for producing that classic chippy texture and flavour.

    Right now, it’s planting season, and Pete’s busy sowing Miranda potatoes, an early-maturing variety known for their beautiful colour, fluffy centres, and incredible taste. In short: they’re made for proper chips.

    Once harvested, they come straight to Poppies. We peel and slice every potato into the perfect chip shape and fry them twice (yes, twice) to get that perfect crunch on the outside and soft, pillowy middle.

    Fancy them the proper way? Take it from Pete: haddock and chips, curry sauce, and a generous splash of vinegar. You can’t go wrong 😉

    At Poppies, we like to do things properly, the way we have for generations – supporting British farmers, only using fresh fish delivered daily and championing the traditional methods of preparation and cooking to serve up the finest fish and chips in London.

    Because great ingredients make all the difference.

    Yule never believe it! Poppies battered yule log Christmas special, in partnership with Thames Reach Charity

    Christmas cheer is officially deep-fried this year as Poppies Fish & Chips launches its most wonderfully wacky winter special yet: the Battered Yule Log!

    This December, Poppies is taking the classic chocolatey Christmas treat and giving it the full-on festive fry-up treatment in Pop’s signature batter. Crispy on the outside, melt-in-your-mouth magic on the inside – it’s the yuletide indulgence you never knew you needed.

    But here’s the real Christmas miracle. Every single penny from sales will be donated to Thames Reach, the London charity working to end rough sleeping in the capital.

    We’ve battered many things in our time, but this one really takes the (Christmas) cake. It’s fun, festive, and downright delicious. But most importantly, it supports a cause close to our hearts. Christmas is a time for togetherness, and in the spirit of giving back to the community we love, Poppies is proud to partner with Thames Reach. We hope this helps make the season a little brighter and opens the door to a more positive future for the people they support.

    The limited-edition Yule Logs will be available from Poppies Soho throughout December – both when dining in or as a takeaway. Served as three battered mini chocolate yule logs with a scoop of vanilla gelato – an indulgent dessert for one or a sweet treat to share.

    This is the latest iteration of the Poppies festive special which is always a popular delight and surprise for customers. Previous specials have included Christmas pudding, brussels sprouts, Quality Street, Ferrero Rocher and mince pies.

    Last year, over 13,000 people slept rough in London, a 250% increase over the past decade and Thames Reach worked with more than 16,000 people across the capital, helping them find safer housing, strengthen their support networks, and take steps toward independence.

    Thames Reach helps people move away from the streets, improve their wellbeing, and build lasting stability. Thames Reach do so through running outreach services, hostels and supported housing, mental health projects, and employment and skills programmes – focused on prevention and long-term change. By working closely with local authorities like the NHS and community partners, they make sure people get the right support at the right time helping them stay off the streets and rebuild their lives.

    Bill Tidnam, Thames Reach CEO:

    We’re delighted to announce our partnership with Poppies, whose commitment to their local community aligns perfectly with our mission to end rough sleeping in London. Their fundraising support will help us to maintain and grow our services for people affected by homelessness. We’re especially grateful that Poppies will be supporting our residents over Christmas with a warm fish and chips meal and providing an employability day for several of our service users. Together, we can make a real difference, helping people who are homeless or vulnerable to find a decent home, build supportive relationships and lead fulfilling lives. We’re also very excited to try the special Christmas Yule Log! Thank you Poppies!

    Make time this festive season to skate down to Poppies for the seasonal special. Whether you’ve been naughty, nice, or somewhere in fried-between, this is your chance to bite into something joyfully ridiculous for a genuinely meaningful cause.

    The details:

    • The ‘Battered Yule Log’ will be available for £8.95 from 1st – 31st December at Poppies Soho, for dining in and takeaway.
    • Poppies Soho, 55-59 Old Compton St, London, W1D 6HW

    5 reasons why Poppies is the best place for pre-theatre dining in Soho

    There isn’t usually much time for a pre-theatre dining between arriving in Leicester Square and the punctual 1.30pm or 7:30pm start times of most West End shows. You want something fast, but also delicious, to keep your bellies full all the way through to curtain call. Good thing there’s Poppies in Soho. If you’re undecided about what dining route to go down before the show, here are five solid reasons why Poppies is your golden Soho pre-theatre answer. 

    We have the best fish and chips in London 

    We’re delighted to have scooped a slew of awards over the years, from ‘diners choice’ to ‘best independent fish and chips restaurant’, but accolades aside, it’s our loyal customer base that have really sung our praises. Established since 1952, Poppies has been serving the London community for almost three quarters of a century. You know the fish and chips here are amazing… Londoners know best. 

    Poppies Soho is located in the heart of Theatreland 

    You’ll find us on Old Compton Street, walking distance to major theatres and shows including Beetlejuice, Oliver!The Mousetrap, and Les Miserables. Slap bang in the middle of Soho, our restaurant is also amidst London’s best bars and live music venues like Ronnie Scott’s. On most days we close at 11pm, so there’s a chance to pick up fish and chips post-show for the journey home too. 

    Fast, fresh, food 

    Freshness is our trademark. We’re proud to serve meals using only fresh, quality ingredients. Our fish is never frozen. It’s sustainably caught and sourced from British fisheries, delivered daily to our kitchens for filleting and frying. Our chips are made from premium Agria potatoes harvested in the fertile Fens of Cambridgeshire. Real ingredients, prepared using time-honoured traditions, cooked to order for you. 

    You can dine in less than an hour 

    You don’t have to eat your meal at an abnormally early time just to make it to the show on time. You can easily have a starter, main and dessert within an hour at our speedy Soho location. Remember, we’re walking distance to many West End theatres.

    Your pre-theatre meal comes with a special deal

    Looking for a great-value meal before the curtain goes up? when you show your Delfont Mackintosh Theatre tickets for shows such as Oliver!, Beetlejuice, Hamilton, Mamma Mia, and many more you can enjoy Poppies’ exclusive pre-theatre special for just £30 per person*. You’ll get regular haddock & chips, a Mister Twist soft serve, and a drink of your choice of a pint of Poppies beer, glass of house wine, or a soft drink. Everything you need for a proper British pre-theatre feast.

    Available Monday-Friday during pre-theatre hours, the offer is exclusively for DMT ticket holders. Simply bring a valid ticket for that day’s performance and enjoy your meal in the heart of Soho before the show.

    Get booked in!

    Be sure to book a table at Poppies Fish & Chips for your pre-theatre dining in Soho to truly immerse yourself in an authentic and comforting London culinary experience.

    Book a table

    *A valid ticket for that day’s performance must be presented, and the meal must be enjoyed before the curtain rises. Dine-in only.