A Better Catch: Why We’re Championing Haddock

At Poppies, great fish and chips has always started with one simple principle: respect for the sea and the people who work it. That’s why we’re shining a spotlight on haddock.

Now, we all know cod has been the “go-to” for generations. It’s a firm favourite, no doubt about it.

But with North Sea cod stocks under growing pressure, we believe it’s time to give another star of the sea the recognition it deserves.

Haddock.

Not a compromise. Not a second choice. A standout in its own right.

Soft, tender white fish coated in our traditional batter recipe for the classic fish and chip shop taste you love.

Choosing haddock isn’t just about great taste (though you’ll certainly get that). It’s about making a more responsible decision.

We’re proud to support sustainable fishing practices that help protect our oceans for generations to come. And just as importantly, we’re committed to backing British fishermen and the UK fishing industry, people who share our passion for quality and care deeply about the future of our seas.

At Poppies, we keep things simple, and we do them right.

That means fresh fish fillets, always. No frozen imports. No shortcuts. No compromises.

Every fillet is selected with care, ensuring that what ends up on your plate is as fresh, flavourful, and responsibly sourced as possible.

So next time you visit us, why not try haddock?

It’s a small choice that makes a big difference – for our oceans, our fishermen, and your tastebuds.

Fresh. British. Sustainable. That’s the Poppies way.