Poppies set the London sneaker scene on fire by teaming up with the hotshot OG Kicks to celebrate the opening of their flagship London store in the vibrant streets of Soho.
Originally from the breezy shores of Brighton, they flipped the script, bringing the best of the seaside right into the heart of the bustling city. We created a playful nod to their delectable fish dishes and the freshest sneaker drops in town. They shot an ad at the iconic Poppies Soho takeaway joint, blending the sizzle of street fashion with the aroma of their famous fish specialties.
That wasn’t all, they had a weekend pop-up extravaganza that had the town talking. Every savvy customer who ordered the much-hyped ‘OG Special’ from the takeaway snagged a golden ticket, unlocking exclusive surprises. From t-shirts and discounts to the hottest kicks in the game, the prizes had the crowd buzzing.
In honour of England football legend Sir Geoff Hurst, we’ve launched a hat-trick special – just in time for the World Cup 2026 kick off!
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Listen to Sir Geoff Hurst and show your support for England this World Cup by swapping to our traditional English dish, fish & chips, for your matchday meal.
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Golden and crispy on the outside. Light and fluffy on the inside. And made from potatoes grown right here in the UK. On his 5,000-acre farm in the Norfolk–Cambridgeshire fens, farmer Pete Legge grows exceptional potatoes in rich, fertile soil perfect for producing that classic chippy texture and flavour.
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